The obligatory link: Unilever sends knives to families, children hurt
Y'know, just once, I'd like to be in the meetings where people discuss how to try to drum up more business by sending out random stuff in the mail. After all, plain old letters don't cut it anymore, and coupons are almost as cliche. So, ladies and gentlemen, what else could we possibly send to our mailing list of consumers to entice them to buy more of our margarine? A pen? Nah... A keychain? What are we, a tourist destination? I know, I know! A knife! They can use it to spread the margarine!
How is it that the people in the room don't collectively smack their hands into their foreheads upon hearing something like that? Leaving aside the safety implications, which obviously came up, what person in their right mind is going to attach "knife" to "brand XYZ margarine"?
Marketing... go figure.